Doing business on the golf course
Golf is no longer a pastime sport followed by senior citizens as before. The game has become more professional and has been adapted by many business executives and by those who can afford to spend on the equipment and club fees. Statistics states that in the year 2002 golfers spent around $24.5 million on equipment and fees, with about $20 million going towards green fees and dues and the rest on equipment such as clubs, balls, bags, and shoes. In the same year golfers were supposed to have spent 75% out of a sum of $26.1 million towards travels, hotels, transportations, and food and beverages. This is only in the United States, and estimates could be drawn when the other golfing countries are taken into account.
Promotional golf related business:
The game of golf has seen many successful business transactions taking place and the game presents an excellent opportunity for business to be advertised. You can have your logo printed on golf equipment, and some enticing quotes appearing on the golf products. While you are designing such an advertisement campaign make sure that whatever information you wish to display is clearly visible. For example your logo should be highly visible, and if you are putting in words, the messages you want to convey should be short and easily understandable.
One great way to advertise your business is sponsoring a golf tournament. This could be a fundraising effort for local charity. You may like to take things further by giving the participants bags with your business logo which may contain imprinted golf balls, tees, some golf tools, and other golf accessories. You could also have golf gloves imprinted with your logo along with personal accessory bags carrying your product messages.
Your golf based advertisements can also be taken to other arenas of sports. You can distribute golf towels and golf apparels carrying your logo and messages in other sports events. Golf apparels could also be worn on and off the golf course, and such multi-purpose promotional concept provides the opportunity to broaden the name recognition of your company.
Business on the golf course:
Business transactions often take place on the golf course itself. These days golf has become a sport where business people meet and have a game while they discuss transactions. There is one thing important that one should adhere to. While having a game of golf with a business partner, you got to retain and display same character and integrity that business ethics demands. You need to display your appeal to the other in order that your business succeeds. Discussing business while playing golf has the benefit that both partners are in a relaxing environment, and business is bound to strike in this quiet atmosphere.
For discussing business while playing golf, the best way is to take your business partner to a golf course which he or she likes. Better still, take your business partner to a golf course where they have never played before, or sparingly played. Some would not mind where you take them for a game of golf. However there are some who would judge you on where you take them. You are looking for a quiet quality time with your business partner. Avoid taking him to a course which is packed with golfers, as otherwise your business partner might feel that he like he is part of the big crowd.
Of course, we would be very pleased if you would consider Donnington Grove for your next business meeting. Why not check out our facilities here: Golf, Restaurant, Hotel and Conferences.
